Successful Marketing Jobs

by mheo soriano

PayPal has quickly become a global leader in online payment solutions with more than 164 million accounts worldwide. Available in 190 markets and 17 currencies around the world, PayPal enables global ecommerce by making payments possible across different locations, currencies, and languages.

PayPal has received more than 20 awards for excellence from the internet industry and the business community -most recently the 2006 Webby Award for Best Financial Services Site and the 2006 Webby People’s Voice Award for Best Financial Services Site.
Located in San Jose, California, PayPal was founded in 1998 and was acquired by eBay in 2002.

Click on this link to use Pay Pal now.

There was a commercial in the past where it stated that a particular drink had bacteria in them. Although they’re supposed to be “good” bacteria, most people just didn’t like the thought that they’re going to be drinking it. Nevertheless, they changed their advertisements and made it more humorous; no more showing the bacterias under a microscope.

So what have we learned here? Before we send out any ads you need to make sure that your communicating the correct information to the target audience. According to this article, you should, “…run it through the filter of your overall brand strategy. If it’s consistent, it may be a good opportunity to generate additional, relevant exposure. If not, you can find better uses for your money. “

by mheo soriano

PayPal is super cheap! Because it only charges you 1.9% to 2.9% of the transaction plus 30 cents per order, depending on your company’s sales volume. The best part is that fees are only applied when you accept a payment, and there is no setup or monthly charges. Imagine speed, security and affordability rolled out into one.

More facts about PayPal:

PayPal is the safer, easier way to pay and get paid online. The service allows anyone to pay in any way they prefer, including through credit cards, bank accounts, buyer credit or account balances, without sharing financial information.

When your company’s on top of its game, all the more that it should work harder on making sure it remains that way.

There was a study made that 60% of the respondents considered themselves as pioneers in their particular product or service, however after some time, these same companies went down to less than 16% of the market share. Here are some reasons for their downfall:

Copycats that seem to be better: if customers see that there are a lot of alternatives they usually go for them. One primary example is yahoo.com. In the early 90’s, it was a giant in the Internet industry. Then comes google.com and the rest is history.

Always stay on your feet, keep on thinking of new ways to make sure that your existing customers stay with you, and plan how to get new ones.

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Yes, from the Quality people to the warehouse grunt. Everyone’s doing their fair share in marketing the product or services of their company in one way or another.

A perfect example would be a personal experience where I went to a famous fried chicken fastfood restaurant. I ordered chicken, and when I sat down to eat it, I found that it wasn’t cooked well yet—it was still a bit bloody inside. When I pointed this out to one of the crew cleaning the tables, he said that the kitchen crew of this particular store really did not know how to properly fry a chicken. Obviously I never went to that fastfood place anymore.

Remember, that everyone in the company speaks for its products and services, once a customer suspects that there’s something wrong, they may go to the competitor.

An Advertising Department hires an Ad Agency because they need help. There will be a lot of times wherein, the two groups will lock horns over a particular item—that’s normal, just don’t make it an everyday affair.

We were able to dig up an article that shows tips on how to make this relationship a pleasant one. Here are some that we liked:

• Give them your time. The Ad agency needs your time and attention so they can help you.
• Be kind. When you find something wrong, say it in a nice and constructive way. They’re human too.
• Reward them. If they exceeded your expectations, let them know and award them accordingly.

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Let’s say you’re a start-up company with limited capital. Obviously most of your money will be on production, what about marketing? Businessweek.com has some tips for you on how to do this on a shoestring budget.

• Research the same way you sell. If you can go out there and do some selling, bring a clipboard with you and start taking surveys.
• Mine public data. The U.S. Census Bureau site has a plethora of information regarding demographics and other statistics that may help your company.
• Recruit B-school students. The best ones would be business school students. Call up your local school and propose your idea on how you can help each other out.

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This is basically what wasabe.com’s co-founder and CEO, Jason Knight exemplifies by directly talking with clients. He is never afraid of picking up the phone and assist the customer in his or her query. As proof, he has placed his contact number in the site, where anyone can call him during certain hours. He gets his fair share of early morning calls and welcomes them.

He believes that the client relationship is more important than the sale. According to him, “A really good salesperson is not going to treat you like a prospect. They’re going to treat you like a human being,”

Communication is the key to a client’s (and a company’s) success.

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