• Feb 23

    The key to creating creativity up is to constantly expose yourself to new things. This doesn’t necessarily mean those just related to your craft, but to other endeavors as well. Inspiration comes from the strangest places. Always remember to keep an open mind, and to look for a possible connection between any good idea to a marketing theme or scheme you need to formulate. The human mind is indeed a deep and limitless river where ideas are constantly generated, but it is important to learn new things so that your ideas will always be in-tune with the times.

    Also, get enough rest. The brain needs time to recharge itself and even scientific studies show that the brain performs much better after resting from a good night’s sleep.

  • Jan 9

    re-brandingEver wonder why marketing executives and their staff are some of the most pampered people in a business especially with larger ones? Well, they are after all the face of the company, responsible for the image the company projects along with top management and the legal department they serve up the company to the consumer. They get perks and have very much an easy life to compensate for the long working hours they are given to come up with the best ideas ever, brainstorming for days on end as they work on the company’s image as they launch a new product or repackage old ones that have withstood the test of time. Re-branding is good for it makes things a bit spicier for the consumer though they know they are dealing with the same products.
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