Successful Marketing Jobs

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A job in SEO or Search Engine Optimization basically involves planning out what search terms a particular website should try to use, to rank highly when being searched for and then helping the site to move up the rankings for these terms. When search engines decide what pages to show in response to an inquiry, they consult their indexed database of millions of web pages and decide which are the most relevant results, and in what order they should show them. The indexing and filing is amazingly done by little bots called “spiders”. Web spiders regularly scan the billions of pages available online and automatically indexes them for later searching by users. In some industries, like travel, high rankings in Google and Yahoo can provide a huge website traffic, thus the increase in sales. SEO is becoming increasingly regarded as the form of marketing that provides the best return on investment for many niche businesses online. Did you know that SEO Executives get paid higher than Webmasters?

Includes:

1. Advertising and promotions (focused on the product)
2. Sales
3. Public and media relations (focused on the entire organization)
4. Customer service
5. Customer satisfaction

When you jump right into outbound marketing, you push products onto people who really don’t want the products at all. When your inbound marketing is effective, you would have effective outbound marketing and sales.

by mheo soriano

PayPal has quickly become a global leader in online payment solutions with more than 164 million accounts worldwide. Available in 190 markets and 17 currencies around the world, PayPal enables global ecommerce by making payments possible across different locations, currencies, and languages.

PayPal has received more than 20 awards for excellence from the internet industry and the business community -most recently the 2006 Webby Award for Best Financial Services Site and the 2006 Webby People’s Voice Award for Best Financial Services Site.
Located in San Jose, California, PayPal was founded in 1998 and was acquired by eBay in 2002.

Click on this link to use Pay Pal now.

by mheo soriano

PayPal is super cheap! Because it only charges you 1.9% to 2.9% of the transaction plus 30 cents per order, depending on your company’s sales volume. The best part is that fees are only applied when you accept a payment, and there is no setup or monthly charges. Imagine speed, security and affordability rolled out into one.

More facts about PayPal:

PayPal is the safer, easier way to pay and get paid online. The service allows anyone to pay in any way they prefer, including through credit cards, bank accounts, buyer credit or account balances, without sharing financial information.

by mheo soriano

Besides this PayPal has tons of other benefits for you:

• Paypal is secure. After you out up an account, your customers do not have to give out credit card details to each individual company every time you make a transaction. And you know you’re dealing with verified buyers so there is a very little probability to get scammed.
• There is no need for you to have a merchant account to accept credit card orders, which is convenient and cheap if you’re just starting out your business.
• Your customers can now opt to pay by credit card, bank account, or PayPal balance.
• Paypal also supports payments in US Dollars, Canadian Dollars, Euros, Pounds Sterling, and Japanese Yen, making international or and local sales easier than ever.
• It’s FREE for customers and affordable for small businesses.
• Set-up is fast, and you can get started in minutes.

by mheo soriano

Signing up for a PayPal account is now optional. This means your customers can complete their payments and then decide whether or not to create an account. You can make use of Paypal’s services without the chore of making an account.

In the past many people are turned off by the prerequisite of making an account, but by eliminating that requirement, PayPal has considerably increased your potential customer base and made buying your product easier — which always means that your business will have higher sales and growth.

When it comes to coverage Paypal can be considered to be an established network because it already has over 64 million accounts in 45 countries, (aside from the unregistered users) Paypal links millions of potential business clients.

by mheo soriano

Paypal is one of the most popular methods to accept payment online. Paypal allows people and companies with email addresses to send and receive payments over the internet. It is also one of the most trusted in online transactions, for what reason? Paypal AFFORDABLE, SECURE and QUICK.

Just recently, PayPal dramatically improved its service making it an even better payment alternative for your online business. Paypal has made up for one of its biggest limitations in the past wherein customers would need to set up a PayPal account before making payments.

Paypal is now made more accessible and easier to use.

Here are words and acronyms you may see in the search marketing literature or hear in conversation.

Affiliate Marketing – A marketing revenue sharing arrangement by which an affiliate site refers potential buyers to a merchant’s site in return for payment.

Baseline Metrics – Typically, web site data from a specific point in time, often just before the inception of an Internet marketing campaign, which can be compared to similar types of data from a later date to assess the effectiveness of the marketing campaign.

CPA – Cost Per Acquisition. The total cost of an ad campaign divided by the number of conversions.

CPC – Cost Per Click. The price that a search engine charges an advertiser for every click sent to the advertiser’s web site.

CPM – Cost Per Thousand. The cost per one thousand impressions, typically charged by context-based networks for online search ads

CTR – Click-Through Rate. The number of clicks that a search ad gets, divided by the total number of impressions for that ad.

Conversion Rate – The percentage of prospects take a desired action, such as downloading a white paper, or buying a product

DKI - Dynamic Keyword Insertion. A search advertising technique that involves placing the exact keywords that a searcher uses in the title of the ad served

Geo-Targeting – A service offered by some search engines whereby a search ad is shown only to searchers from a specific geographic location, such as a city or state or selection of states.

Impression – One display of a search ad. If an ad has 1,000 impressions in a week, it has been served or shown to one thousand searchers during that period.

Keyword – A single word used by searchers to find information about a topic, such as “football.”

Keyword Phrase – Two or more keywords relating to a specific topic, such as “college football,” or “USC football.”

Keyword Stemming – The process of expanding a keyword list by going back to the root of the word and adding prefixes and suffixes, or the plural form.

KPI - Key Performance Indicators are key metrics used to quantify the success of a marketing campaign.

Landing Page – The page that a web searcher is taken to after clicking on an ad. Advertisers create these pages in such a way as to maximize the chance that the searcher will take the desired action (convert) after seeing the page.

Long Tail – Keyword phrases will three of more words in them. These keyword phrases are searched on less frequently, but often by more serious searchers.

Meta Tags – Information imbedded in the code for a web page that is intended for search engine robots to help them index a site. Human visitors can only see the meta tags by examining a page’s source code.

Organic Results – Listings on search engine results pages that are not paid for; listings that are served because the search engine presumes their content is relevant to a given search.

PPC - Pay Per Click. In search advertising, a revenue model whereby an advertiser pays an agreed amount every time someone clicks on an ad.

Paid Listings – Listings that search engines sell to advertisers.

Personas – Refers to an online marketing technique developed by Bryan and Jeffrey Eisenberg, whereby marketers plan web site content and advertising around specific personas, or types of people, who may visit the site.

ROAS – Return on Advertising Spending, calculated by dividing the profit generated by an ad campaign by the cost of that campaign.

ROI – Return on Investment. Expressed as a percentage; if a search campaign costs $150,000 and the return is $200,000, the ROI would be $200,000 - $150,000/ $150,000 or 33%.

SEM – Search Engine Marketing.

SEO – Search Engine Optimization. The process of editing a site’s content to make it more visible to the search engines.

SERP – Search Engine Results Page. The page served by a search engine when a search is done on a keyword.

Search Engine – A database of web pages.

Tier I Search Engines – The most important search engines, as judged by the number of searches conduced, currently includes Google, Yahoo! and Microsoft Live Search.

Tier II Search Engines – Smaller search engines, such as Ask.com and AOL, as well as more vertical search engines, as well as web meta-crawlers that display the results of many search engines.

Tier III Search Engines – Usually, networks that display contextual ads, usually on a Cost per Thousand (CPM) basis.

Unique Visitor – A critical web analytical measure that tracks each visitor to a site by the originating computer’s IP address, so that, for example, one person’s multiple visits to a site from the same computer over a given period of time will be counted as just one Unique Visitor.

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