Successful Marketing Jobs

The don’ts of marketing

Mistake 1: Failing to accurately identify your target markets

Many businesses fail because they try to tackle too many types of customer on a limited marketing budget

Avoiding: Identify those customer groups that are most likely to need/want your product.

Mistake 2: Not doing market research

How do you know if people are going to want your product or service?

Avoiding: do some market research before anything else

Mistake 3: Relying on just one or two marketing tactics

Relying on one or two marketing tactics is a major marketing mistake because customers invariably need to be exposed to your message in at least three different ways before they’ll consider buying your product or using your service.

Avoiding: When you’re planning your marketing programme, choose from a variety of tactics.

Source

Here are some things to consider in order to differentiate yourself from other businesses.

- Lower your prices OR Raise your prices for premium goods & services
- Increase your inventory OR decrease your inventory and only carry specialty items
- Increase your area of expertise if you have a service-based business OR Specialize or narrow your niche
- Offer free shipping on all orders or on orders over a certain amount
- Offer a customer loyalty program
- Apply for a patent
- Achieve ratings, rankings, win awards from well-known associations or organizations