Successful Marketing Jobs

 Advertising & Public Relations

Check out Careers-in-Marketing for more info

Ever want to improve the way ads run on TV? Or the radio, the ‘net or on billboards? How about helping manage the rollout of new products and working to improve the perception of those products by the media? If these possibilities interest you, then you could be well suited to a career in advertising or public relations (PR). The core activity is to take a product whether it be Snapple or Caterpillar heavy machinery and construct promotional campaigns that get people excited about the product. On the PR side you will help to manage the perception of the products. Of course, PR is about much more as well. PR firms help companies, non-profits and governments manage everything from speeches and the look of brochures to major crises. Sometimes it’s hard to tell where PR and advertising are different. These days, in fact, many organizations in the business refer to themselves as “strategic marketing communications consultants.” Overstretched or not, there’s no doubt that this field will continue to change, offering tremendous opportunities to someone with an interest in the area.

Best Resources on Advertising & PR Careers

• Advertising Job Bank
• Career Opportunities in Advertising and Public Relations
• Hey, Whipple, Squeeze This : A Guide to Creating Great Ads
• Careers in Advertising and Public Relations. Courtesy of UNL.
• Techniques for Producing Ideas
• Anyone Can be In Advertising: It Beats Working for a Living
• Approach an Advertising Agency : And Walk Away With the Job You Want (Here’s How)
• Public Relations Career Manual
• Careers in Advertising
• How to Put Your Book Together and Get a Job in Advertising
• Breaking into Advertising: How to Market Yourself Like a Professional
• How to Succeed in Advertising When All You Have Is Talent: Today’s Top Creatives Show You How
• Resumes for Advertising Careers
• Truth, Lies and Advertising
• Public Relations Jobs
• Ogilvy on Advertising

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“Guerrilla Marketing,” was coined by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically.

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