Successful Marketing Jobs

Image Source:seopage1.com

A job in SEO or Search Engine Optimization basically involves planning out what search terms a particular website should try to use, to rank highly when being searched for and then helping the site to move up the rankings for these terms. When search engines decide what pages to show in response to an inquiry, they consult their indexed database of millions of web pages and decide which are the most relevant results, and in what order they should show them. The indexing and filing is amazingly done by little bots called “spiders”. Web spiders regularly scan the billions of pages available online and automatically indexes them for later searching by users. In some industries, like travel, high rankings in Google and Yahoo can provide a huge website traffic, thus the increase in sales. SEO is becoming increasingly regarded as the form of marketing that provides the best return on investment for many niche businesses online. Did you know that SEO Executives get paid higher than Webmasters?

Research:

1. What specific groups of potential customers/clients (markets) might have which specific needs
2. How those needs might be met for each group (or target market), which suggests how a product might be designed to meet the need
3. How each of the target markets might choose to access the product, etc. (its “packaging”)
4. How much the customers/clients might be willing pay and how (pricing analysis)
5. Who the competitors are (competitor analysis)
6. How to design and describe the product such that customers/clients will buy from the organization, rather than from its competitors (its unique value proposition)
7. How the product should be identified — its personality — to be most identifiable (its naming and branding)

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