• MacroMarketing

  Filed under Facts, Marketing Info
  Jun 10

  

  Macromarketing addresses big/important issues at the nexus of marketing and society. The principal scholarly outlet for macromarketing research is the Journal of Macromarketing. In a more interconnected world of markets, marketers, and their stakeholders, macromarketing is an important mechanism to study both opportunities and shortcomings of marketing, and both its intended positive effects and unintended deleterious effects. Macromarketing therefore includes an optimistic perspective; it seeks functional mechanisms to enhance marketing processes and systems, to the benefit of the largest number of stakeholders, the world over. The following text borrows heavily from Shultz (2007; in press).

  Macromarketing today

  Today, macromarketing continues to morph, to draw new and diverse followers, and thus it defies neat boundaries, descriptors, and limitations. With its growth and maturation have come new directions in the forms of sub-disciplines, as described by the section editors on the webpage for the Journal of Macromarketing.

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  Marketing is the act of communicating with your customers. You have to tell them that your product or service exists, so that they can buy it. You have to present it. Then you have to continue presenting it, continue explaining it and continue selling it. That’s marketing. When you stop marketing, you stop selling. It’s that simple. The more money you can continue to spend on marketing the more successful your business will be.

  Macro Marketing is the art of using every possible applicable, appropriate tactic available to simultaneously communicate to the target audience the benefits of buying your product or service.

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