History Of Marketing

Marketing as a recognized discipline, along with concomitant changes in marketing theory and practice.In pre-modern economies, the predominance of small enterprises (pedlars, stalls) and/or natural regional monopolies militated against the recognition of marketing as a separate field of expertise. The rise of economics as a science, particularly in the 19th century, paved the way for studies of marketing. Classical economists emphasised the role of pricing in this area, and generally tended to neglect the psychological subtleties of marketing practice. But the growth in size and scope of national and international economies in the course of the Industrial revolution led eventually to a transcendence of ad hoc retailing and advertising innovations and eventually to systematisation.

Marketing emerged as a separate technical field only in the late 19th century. The OED traces the abstract usage of the word only as far back as 1884.

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