• 10 Marketing Dont’s (Part 3)

  Filed under Marketing Info, Marketing Tips
  Apr 20

  

  Mistake 7: Not spending enough on marketing and promotion

  Avoiding: Spend between 3 and 6 percent of your projected turnover when you’re starting out; and 1 to 3 percent of your projected turnover if you’ve been in business for two or more years.

  Mistake 8: Marketing only when you have time
  Marketing only during the slow times means that you could end up with periods where you have no customers at all.

  Mistake 9: Failing to present a professional image
  The more professional you look, the more confident your customers will be that you can satisfy their needs or solve their problems.

  Avoiding: Make your brochures and stationery look professional

  Mistake 10: Underestimating the importance of current customers
  Studies have shown it costs five times more to win a new customer than to ‘resell’ to an existing one.

  Avoiding: Keep a database of customers and be sure your marketing plan includes tactics aimed at stimulating repeat business from these.

  
  Source

  Tagged as: dont's, marketing mistakes, strategies, tips
  

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