• 10 Marketing Dont’s (Part 1)

    Apr 15

    36.jpg

    The don’ts of marketing

    Mistake 1: Failing to accurately identify your target markets

    Many businesses fail because they try to tackle too many types of customer on a limited marketing budget

    Avoiding: Identify those customer groups that are most likely to need/want your product.

    Mistake 2: Not doing market research

    How do you know if people are going to want your product or service?

    Avoiding: do some market research before anything else

    Mistake 3: Relying on just one or two marketing tactics

    Relying on one or two marketing tactics is a major marketing mistake because customers invariably need to be exposed to your message in at least three different ways before they’ll consider buying your product or using your service.

    Avoiding: When you’re planning your marketing programme, choose from a variety of tactics.

    Source

Comments are closed.