• Everyone Does Marketing

  Filed under Marketing Tips
  Mar 17

  

  Yes, from the Quality people to the warehouse grunt. Everyone’s doing their fair share in marketing the product or services of their company in one way or another.

  A perfect example would be a personal experience where I went to a famous fried chicken fastfood restaurant. I ordered chicken, and when I sat down to eat it, I found that it wasn’t cooked well yet—it was still a bit bloody inside. When I pointed this out to one of the crew cleaning the tables, he said that the kitchen crew of this particular store really did not know how to properly fry a chicken. Obviously I never went to that fastfood place anymore.

  Remember, that everyone in the company speaks for its products and services, once a customer suspects that there’s something wrong, they may go to the competitor.

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