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Go High or Low Price?
Filed under Marketing TipsApr 14Someone once told me that quality had a high price. I didn’t agree with him then, but now I’ve changed my mind.
Slashing prices and announcing Sales might be a no-brainer especially given the state of the economy, but it might comeback to bite you in the butt on the long run. Most people tend to believe in the notion that if something is expensive, then most likely it has better quality compared to the cheaper one. On the short-term, it might come up as a profit, but once the economy stabilizes, your business might be thrown out of the door. On the long-run, if customers see you as a high quality producer then they might take in your services or products as soon as they have enough money to spend.
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