• Market Research for Cheapskates

  Filed under Marketing Tips
  Mar 10

  

  Let’s say you’re a start-up company with limited capital. Obviously most of your money will be on production, what about marketing? Businessweek.com has some tips for you on how to do this on a shoestring budget.

  • Research the same way you sell. If you can go out there and do some selling, bring a clipboard with you and start taking surveys.
  • Mine public data. The U.S. Census Bureau site has a plethora of information regarding demographics and other statistics that may help your company.
  • Recruit B-school students. The best ones would be business school students. Call up your local school and propose your idea on how you can help each other out.

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