• Never Rest On Your Laurels

  Filed under Marketing Tips
  Mar 20

  

  When your company’s on top of its game, all the more that it should work harder on making sure it remains that way.

   

  There was a study made that 60% of the respondents considered themselves as pioneers in their particular product or service, however after some time, these same companies went down to less than 16% of the market share. Here are some reasons for their downfall:

  Copycats that seem to be better: if customers see that there are a lot of alternatives they usually go for them. One primary example is yahoo.com. In the early 90’s, it was a giant in the Internet industry. Then comes google.com and the rest is history.

  Always stay on your feet, keep on thinking of new ways to make sure that your existing customers stay with you, and plan how to get new ones.

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