• Inbound Marketing

  Filed under Uncategorized
  Apr 7

  

  Research:

  1. What specific groups of potential customers/clients (markets) might have which specific needs
  2. How those needs might be met for each group (or target market), which suggests how a product might be designed to meet the need
  3. How each of the target markets might choose to access the product, etc. (its “packaging”)
  4. How much the customers/clients might be willing pay and how (pricing analysis)
  5. Who the competitors are (competitor analysis)
  6. How to design and describe the product such that customers/clients will buy from the organization, rather than from its competitors (its unique value proposition)
  7. How the product should be identified — its personality — to be most identifiable (its naming and branding)

  Source

  Tagged as: inbound marketing
  

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